Faster results at a profitable ROI turns your business’s paid advertising into your best investment.
Paid Advertising Essentials
1: Quality Traffic
Make sure you sending the right people to the right landing pages. Don’t just send a jumble of people with a jumble of problems to your homepage and wonder why it costs so much.
2: Conversion Rates
Do whatever you can to improve conversion rates. Your cost per click (while it can be reduced) is mostly going to be an industry constant for good ads. The difference is made in the quality of the landing page.
3: Amount of Traffic
With Paid Ads your paying for traffic. Once you have an optimized funnel, you must pay more to see more results. If your funnel is in shambles, then sending more traffic to it won’t help.
4: Ad Spend vs. ROI
The most important thing in paid ads is to reach a profitable ROI. This doesn’t mean you have to have the largest ROI in the world. It just means that you make more than it costs you. That’s something that you can scale with volume. Spend more on things that work. Make sure you have a system that tells you when something is working.
Paid Advertising FAQs
Q: What’s the best Platform for Home Services?
Google Ads. 100% going to be your go to for fastest results.
Q: Google Ads vs. Google Local Services
These are not the same thing. They are different platforms. Google local services (commonly referred to as “Google Guaranteed”) is a platform that is more directly controlled by Google. There is less an advertiser can do here. It’s still a viable tool.
Google Ads (which used to be know as “Adwords”) gives nearly full control to the advertiser. You can write ads, direct people to specific pages, and choose what searches you want to rank for. It’s a much more direct medium for results. This should always be your primary focus when compared to Google Guaranteed. It’s more advanced and therefore better in the right hands.
Q: How much do people in the home services industry spend on Google Ads?
Depending on business size, the top players will spend thousands or tens of thousands per DAY on google ads. That doesn’t mean you have to start there however. You can build an investable funnel first with lower spend to start. Then, when done correctly, you’ll have a clear investment path laid out for you that’s backed up with trackable profits.
Online Marketing Keys
Every online marketing system should handle these three things:
- Attracting New Clients
- Securing Repeat Business
- Generating Qualified Referrals
If your marketing feels stale and you would prefer to have an experienced team handle it all for you so you can focus on growing your business, then I invite you to schedule a strategy call today.