Secure more repeat business and brand awareness by staying top of mind with your past clients.
Social Media Essentials
1: Be Where They Are
If your clients are on a specific social media platform, then you need to be on there too. You want them to follow you and you want to share things with them on their favorite platforms.
2: Stay Active
This isn’t medical advice. This is social media advice. If your profile looks dead, then so does your business. Stay active on social media with regular new posts that people won’t just ignore.
3: Types of Content
Social Media is not Spam Media. Don’t just throw offers at them all the time. Use that sparingly. Mostly just share photos of the work you do or happy clients. It should feel like you are real people doing real things that put a smile on people’s faces.
4: A Group Effort
In order to stay active on social media, you need NEW content. You must actively take photos and video clips while you do what you do best. Snap selfies with happy clients. It’s about 5 extra seconds of effort. Do it every time and watch it grow your reach over time.
Social Media FAQs
Q: What’s the best thing to post on social media?
What problem will you solve today? Will it relieve a client’s pain or make them happy in some way? Get photos or videos of both. Post those.
Q: I’m posting a lot, but how do I improve from here?
If you have a lot of content that you create regularly, this is where a professional strategy can help. You would follow a posting cycle that continues the narrative. You can create posts that don’t just keep you relevant, but also drive new referrals to you. A really refined strategy does both.
Q: Is there anything I shouldn’t post?
Don’t bash others and don’t post anything about your political beliefs. You’ll just attract trolls and may get some of your paid ads disqualified or restricted.
Online Marketing Keys
Every online marketing system should handle these three things:
- Attracting New Clients
- Securing Repeat Business
- Generating Qualified Referrals
If your marketing feels stale and you would prefer to have an experienced team handle it all for you so you can focus on growing your business, then I invite you to schedule a strategy call today.