Strategy & Growth
A clear & focused strategy that drives in qualified new clients—allowing you to grow with confidence.
Online Funnel Essentials
1: Organic Traffic
You’ll want a steady flow of organic traffic. People who click organic links tend to spend a lot of time on your website and go further getting to know your business. These people tend to be deliberate in their decision making so the lead quality is typically high.
2: Paid Traffic
You’ll want a strong strategy for paid traffic. These people tend to be fast decision makers. So you’ll want every aspect of your funnel optimized to make the most out of every call or appointment. The nice thing about paid ads is that you can get quicker results at a predictable ROI so you can scale with confidence.
3: Repeat Business & Referrals
A true growth strategy isn’t just about new business. It’s about nurturing relationships with past clients. This helps drive more sales and earn more qualified referrals.
4: Correct Expectations
Remember that the investment comes before the return. If you want to get in better shape, you put in the time, energy, and effort. Maybe you hire a personal trainer. If you want business results, you invest wisely into the proven strategies that your marketing partner creates for you.
Strategy & Growth FAQs
Q: What’s the most important part of a marketing strategy?
Results tracking. You must know what’s working in order to invest. With any marketing partnership, this will require effort on your end as well as your marketing partner’s end. If you refuse to do this, your business will suffer.
Q: Where should I put my money for fastest results?
A well-built paid ads campaign is the fast way to get results. But this requires a strong foundation to work. There’s no magic unicorn that will give you more sales tomorrow. Paid ads are the closest thing to that, but it has to be done correctly.
Q: What’s my best strategy for long term results?
If you want to also make sure that you receive more and more clients for years to come, then make sure your organic search standing (SEO) is strong and active. SEO requires consistent effort or you’ll drop off over time.
Online Marketing Keys
Every online marketing system should handle these three things:
- Attracting New Clients
- Securing Repeat Business
- Generating Qualified Referrals
If your marketing feels stale and you would prefer to have an experienced team handle it all for you so you can focus on growing your business, then I invite you to schedule a strategy call today.