Better Conversion Rates mean lower ad costs and more profitable ROI.
Video Production Essentials
1: People are Visual
Every tried to tell someone about this CRAZY thing that happened to you only to watch your story fall flat? Well you probably said, “I guess you had to see it.”
2: People are Skeptical
People don’t just believe your claims. Visual confirmation that you do what you say you do helps improve your conversion rates A LOT. You can see a conversion rate improvement of up to 80% with video.
3: People Are Lazy
Let’s be honest here—most people avoid reading whenever they can. YouTube is the second largest search engine because it’s much faster to watch a video on something than to try to dig through an article.
4: Action & Emotion
People take action based on emotion and justify it later with logic. Logic isn’t how you make sales. A video helps people feel the right emotions they need to be feeling to be in a buying state of mind.
Video Production FAQs
Q: How much do videos cost?
This depends on the video. Some videos, like client reviews (recorded as a selfie) are virtually free. Big fancy TV commercials can be hundreds of thousands of dollars. It’s most important to focus on just doing the things you need without the fluff if you’re just getting started.
Q: What types of videos do you recommend?
Client Testimonial Videos, Video Business Cards, Service Videos, and Offer Videos are usually a good place to start.
Also, for the home service industry, you should just be recording videos of you doing work or taking selfies with clients for posting on social media.
Q: Should I autoplay my videos?
This depends on the type of business you have. If you have a fast decision making business, like plumbing, garage door, HVAC, etc., then Autoplay (sound off) is your best friend.
We’ve actually done numerous tests both ways. We found that over 50% of people would watch the video to the end on a landing page if they didn’t have to click it to start it.
For slow decision making businesses, click to play or even an opt-in funnel is typically the best way to go.
Online Marketing Keys
Every online marketing system should handle these three things:
- Attracting New Clients
- Securing Repeat Business
- Generating Qualified Referrals
If your marketing feels stale and you would prefer to have an experienced team handle it all for you so you can focus on growing your business, then I invite you to schedule a strategy call today.