How Important Is Social Media in Your Business’s Digital Marketing Strategy?

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Social media is one of the most important aspects of your business’s digital marketing strategy. An innovative, compelling, consistent social media presence can lend your business credibility, differentiate you from your competitors, and generate many leads. As with every other aspect of your digital plan, you need a solid team of experts behind you to help hone your strategy and get the message across. At Next Level Media Crew, we can help.

How Important Is Social Media in Your Business’s Digital Marketing Strategy?

A solid social media plan is essential to standing out online because many people learn about new companies and opportunities through social feeds. While it might be tempting to put up a few social media posts and hope for the best, you’ll need a good strategy and the ability to post regularly to make an impact.

One of the best ways to maximize your social media feeds is to link them to your website. Not only will you get more traffic to your website, but you’ll also increase your website’s backlinks, making your online footprint larger and giving you more SEO credibility in the long run.

A Strategic Social Media Strategy Can Go Far

Starting with a good strategy is the best way to incorporate social media into your digital marketing campaign. Without this framework, most companies spend way too much time on social media feeds trying to post unique content or simply ignore them altogether. Neither one of these options is productive nor preferable, so make sure you consult us to talk about strategy before doing anything else.

First, you’ll need a goal, which will be different depending on where you are in your business. You might want to raise brand awareness or get your name out there if you’re a newer company. If you’re a more established company, you could be highlighting a new service or attempting to appeal to a different segment of your target audience.

Choose Your Platforms Wisely

What you’re hoping to achieve and what sort of business you are will factor heavily into what types of platforms you choose. Think about the audience you want to reach, and go from there. The other thing to remember is that your post frequency will vary depending on the platform you choose. For example, you can get away with tweeting several times a day, but you will want to post more sparingly on Facebook.

Your message will also dictate your platform. Instagram is a highly visual medium, and bright graphics, clear messages, and beautiful visual campaigns targeting a younger audience do very well there. On the other hand, LinkedIn is excellent for business-to-business sales and building industry credibility, but it doesn’t have the visual “wow factor” of a place like Instagram.

Consistency Is Key

One of the greatest things you can use social media for is to build a brand voice and establish your reputation, but you have to ensure your message is consistent across the board. We can help you craft a brand strategy that you can employ across your website and all of your social media feeds to ensure that the desired message is repeated repeatedly.

You’ll want consistency in your tone, your language, and the types of visuals you employ in your posts. Visual cohesion is essential for YouTube, Facebook, and Instagram and smaller for Twitter or LinkedIn, but there still should be echoes of your desired color palate on those posts. You should also remember that you must post often and mix up your content to keep people interested in coming back.

Social Media Is Incredible Popular and Powerful

Social media is extremely popular, and the growth trajectory is only increasing. As such, it’s just as important to have a robust social media presence as it is to have a good website. You can use social media to educate your audience, get new leads, and show you know about your particular industry.

You can also engage with your audience on social media, inviting them to comment or share specific posts and even setting up online social contests with rewards. To do this, you need a very creative campaign that’s industry-specific, which is where our team comes in.

Much More Cost-Effective Than Traditional Marketing Avenues

Although you can still benefit from traditional marketing and advertising avenues, social media tends to be more cost-effective and more powerful in the long run. Today, people can skip television ads or switch on a podcast to avoid radio ones. While these methods do still work, and if you have the budget, you can try them out, social media is the wave of the future.

Plus, you don’t need all that much revenue to get started. Even Facebook ad campaigns are relatively inexpensive, and you can do a lot of free marketing and branding on your social feeds as long as you have the content to support them. The key is starting with a creative, engaging, and well-thought-out strategy right from the get-go.

A Trackable Lead Generator

Use your social media feeds to generate and track leads. If you set up your socials correctly, you can have them link right back to your website, which will help your organic SEO and allow you to see where you’re getting the hits from. Clever calls to action can direct potential customers to go to your website and sign up for promotions and newsletters or even hop into your e-commerce store.

Plus, since you’ll be able to see what socials your leads are coming from, you can change up your strategy as needed. Unlike with television, radio, or print advertisement and marketing, you’ll get your results in real-time, giving you more flexibility over your campaign and getting great results quickly.

Help Cement Your Brand Image

Most industries and sectors are super congested these days, so brand awareness and image are more important than ever before. You can amplify and solidify your brand on social media by creating consistent content and images that support what you stand for. This way, potential customers can see who you are in an instant, and you’ll set yourself apart from the competition.

There are several ways to echo your brand and brand mission across different platforms. For example, if your company is ecologically-focused, consider putting up an inspirational post on Instagram calling for people to be kind to the earth, a link to a listicle about green energy on Facebook, and an official company-wide commitment to recycling on LinkedIn.

Smart Branding

Clever branding is consistent and memorable, and it relates to everything from your copy to your imagery and font choice. Savvy businesses will choose a brand that will stick in people’s minds, is reflective of the businesses’ mission overall, and that they can build and maximize on in the future. Additionally, it should be something that highlights a positive difference between you and your competitor.

Social media is a vital part of your digital marketing strategy and one that you should approach seriously and tactically with, with a solid partner. At Next Level Media Crew, we excel in generating online sales, amplifying your digital footprint, and guiding you on the path to success. Contact Next Level Media Crew and set up your strategy call today.

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