6 Ways to Optimize Your Website for Search Engines With a Website Creator
1. Relevant Content
People are using a search engine for a reason: They have a question, and they want relevant information to answer it. The common thread between websites that rank highly on search engines is that they all have relevant, first-rate content, whether it’s on the home page or in the metadata.
Stand out on search engines with blog content. On a technical level, regularly posting blog content impresses search engines since they’re always looking to put relevant content at the top of results. Blogging also does wonders for building your brand.
All of the content you post can be shared on your social media accounts. And unlike your Instagram or Facebook posts, your blog gives you a lot of room to express your brand on a personal level. You can choose to get as deep on a subject as you’d like. Not to mention, well-researched and written content demonstrates that you’re an authority in your industry. Users will then stay on your site even longer because of the value they get from your posts.
A landing page is a web page that a customer can click on, but it’s its own page that links back to your website with a call-to-action button. Landing pages can be effective if customers are looking for a specific product or service. The landing page focuses only on that one purpose and nothing else.
Landing pages are a great way to send customers to your website who may not otherwise find it. Because it is so specific, such as offering a free trial or eBook, the landing page gives users exactly what they want. They’re therefore more likely to input contact information and check out your website.
In order to understand what your website is about, search engines will scrape the pages of your website to see what information is on it. You can make this much easier for them and improve your rankings by using metadata. Metadata is data that describes other data. In the context of your website, the metadata would tell search engines exactly what your content is about.
You can use metadata to describe images on the site, the text on each page, and even the title. A website designer will include metadata that accurately describes website content and can update it as your site changes.
Within all content, no matter where it is on your site, you should use target keywords. Target keywords are the words or phrases that sum up your content and identify your site as a relevant option for a search. For instance, someone who searches “divorce attorney near me” would likely be interested in a website that has the words “divorce attorney” within the content.
Professional web designers know how to identify and implement the right target keywords to optimize your site. You want keywords that are popular enough to generate high traffic but not so popular that you’ll face high competition in the results pages. After selecting the most effective target keywords, the professionals can naturally incorporate them into your content. Remember, search engines hate when you stuff keywords into a webpage.
2. Website Speed
It’s crucial that you streamline your website to be as fast as possible. If it takes more than a second or two for content to load, users will move on to the next search result without a second thought. Search engines keep track of how long people interact with a page, and it doesn’t look good when no one wants to stay on your site.
There are a few ways to improve your website speed, like upgrading to a better host, using a content delivery network (CDN), compressing the sizes of images and videos, and using fewer plugins. A website creator becomes a crucial resource at this point because they know how to implement these steps without compromising the quality of your site.
3. User Experience
User experience is a key part of optimizing your site. It all comes down to how people interact with your page. Not only do search engines keep track of how long someone stays on a website, but they also record how far you make it down the page you’re reading and if you go to other pages on the site.
An expert knows how to design a website that is intuitive for people to use, from the right color scheme to the proper text format. Experts also have the resources to conduct multivariate testing and A/B split testing, which compares how users react to different site formats, and use the insights from the data to design concepts that are favored by users.
4. Mobile Layout
More and more people are using their phones to search the internet, which means that your website needs to be as well-designed on a small screen as it is on a computer. Certain content may need to be re-formatted to accommodate the phone screen and different ways people hold their phones. Other modifications may also be needed, like simplifying the navigation menu and changing the size of page features such as images or call-to-action buttons.
5. Schema Markup
Schema markup is an advanced form of SEO that adds relevant information to your website’s appearance in search results, which is where a website creator comes in handy. You interact with schema markup every day without realizing it. It’s the little snippets of information that you see under the link to the website, such as product availability, specs, and pictures. Schema markup can be customized based on your website.
For example, a company selling food products may have a blog with recipes on its site. Using schema markup, the company could list the time it would take to make the recipe, the ingredients, and user reviews. All of this information would be available on the search results page, so people don’t even have to waste time checking on various web pages and will instead select the one that looks the most appealing from the results.
6. Local SEO
Local SEO is a part of website optimization that focuses on how your site appears to local users. When people in your area are looking for a product or service that you offer, you must be visible to them. A professional will know how to integrate local SEO methods to reach this customer base, from creating a Google My Business profile to integrating local keywords into your content.
Taking your website from zero to hero starts with hiring a knowledgeable team. Let us take care of the details so you can focus on what you do best: building your business! Schedule a call with our team at Next Level Media Crew to discuss what we can do together.